About Us

DeJoria Diamonds is an established online diamond jewelry retail outlet, based in Los Angeles, California.

We specialize in real, natural and non-conflict diamonds, diamond engagement rings and fine diamond jewelry to the discerning jewelry buyer.

Our beautiful ranges of diamond jewelry are unique and exclusive to the US. This is because all our stunning jewelry mountings are handmade by our master craftsmen in the UK and then Diamond Engagement Rings Image finished with diamonds in the US to provide you with the best of both worlds. Therefore, as a US customer, you receive all the benefits of the UK hallmarking process and nickel-free metals AND have your jewelry finished and appraised in the USA.

We offer a highly personalized service, as it is important to us that we forge strong relationships with our clients, realizing that without their support, we would not be who we are today. Each and every one of our non-conflict diamonds is specially selected to provide the very best in stunning diamond jewelry, perfectly suited to each customer's individual requirements.

John Paul DeJoria and Paul Mitchell created a company in 1980 which evolved to become John Paul Mitchell Systems - a company dedicated to the success of hair stylists, individual salons and the professional beauty industry as a whole. This company has become one of the fastest growing privately held companies in the United States through marketing quality hair care products and is a hugely recognized and trusted brand name sold in over 100,000 salons in 72 countries worldwide.

When it comes to ethical business practices, John Paul DeJoria is second to none. He has personally donated large sums of money to projects around the world primarily related with health, education, injustice and the environment. DeJoria Diamonds evolved as a result of John Paul DeJoria's deep concern with the conditions evolving around 'conflict diamonds' as well as the fact that the bulk of the profits of the mainstream diamond industry do not always benefit the peoples of the countries from which those diamonds are mined.

Our carefully selected team of professional diamond experts and jewelers are ready to assist you at any time. We take great pleasure in providing our valued clients with stunning diamond jewelry that will last a lifetime.

Welcome to our site - we hope you enjoy browsing our latest collections - and thanks for your visit.

"With DeJoria.com, we strive to assure that all our diamonds are 'non-conflict'. What's more, we will be plowing back some of the revenue we generate into highly worthwhile and needed health-related projects across the world."