News Updates

NOVEMBER 2007 - www.dejoria.com appears in OK! magazine who covered the DeJoria Diamonds USA launch party (see below).



OCTOBER 2007 - On 4th October 2007, DeJoria Diamonds launched www.dejoria.com in the USA with a party held at John Paul's residence in California. Over $5 million worth of jewelry was presented to the 125 guests, along with the introduction of the brand new DeJoria Platinum Vintage Champagne. www.dejoria.com specialises in non-conflict diamond engagement rings and fine diamond jewelry.



OCTOBER 2007 - As a private side-viewing room to www.dejoria.com, DeJoria launches the John Paul DeJoria Private Collection of fine diamond jewelry. This site is accessible only via a unique passcode which is personally given to selected people by John Paul himself. As part of the private collection, John Paul's wife, Eloise, carried out some stunning modelling work to show off the diamond and gemstone jewelry to its most beautiful.