Our Mission

www.dejoria.com is an established diamond jewelry business, based in Beverly Hills, California.

We are specialists in non-conflict diamond engagement rings, diamond eternity rings, diamond rings, and other beautiful fine diamond jewelry to the discerning jewelry buyer. It is important to us that we forge strong relationships with our clients, realizing that without them, we would not be who we are today. Each and every one of our non-conflict diamonds is specially selected from around the world, to provide stunning diamond jewelry perfectly suited to each customer's individual requirements. Our prices are competitive, although our clients don't expect - or demand - rock bottom prices. Please visit our customer reviews page to see what some recent clients think of their DeJoria buying experience.

John Paul DeJoria and Paul Mitchell created a company in 1980 which evolved to become John Paul Mitchell Systems - a company dedicated to the success of hair stylists, individual salons and the professional beauty industry as a whole. This company became one of the fastest-growing privately held companies in the United States through marketing quality hair care products and has become a hugely recognised and trusted brand name sold in over 100,000 salons in 72 countries worldwide.

When it comes to ethical business practices, John Paul DeJoria is second to none. He has personally donated large sums of money to projects around the world primarily related with health, education, injustice and the environment.

www.dejoria.com came about as a result of John Paul's deep concern with 'conflict diamonds' as well as the fact that the bulk of the profits of the mainstream diamond industry do not always benefit the peoples of the countries from which those diamonds are mined. For more information on this, please visit our non-conflict diamonds page.


And finally, a note about our team...we are a small team of professional diamond experts and jewelers who are ready to assist you at any time. We take great pleasure in providing our valued clients with stunning diamond jewelry that will last a lifetime.

Welcome to our site - we hope you enjoy browsing our latest collections - and thank you very much for your visit.

"With DeJoria.com, we strive to assure that all our diamonds are 'non-conflict'. What's more, we will be ploughing-back some of the revenue we generate into highly worthwhile and needed health-related projects across the world."

Contact us at:
DeJoria Customer Service
550 South Hill Street
Suite 650
Los Angeles
CA 90013

Customer Service Helpline Tel 310-729-9775

PLEASE NOTE THAT NO DIAMONDS ARE HELD ON THESE PREMISES.

DeJoria.com is a registered trademark of ROK Diamonds, Inc - A division of ROK Diamonds Limited