Customer Survey Results
As part of our continual improvement programme, we provide all our clients with the opportunity to complete a post-purchase questionnaire, asking them about everything concerned with their purchase, from how they initially found the DeJoria site, the product range, pricing, customer service support and the quality of the product.
Once our clients have completed this online questionnaire, the results are collated electronically and the results are displayed below. These performance results are not only invaluable to us as a company as we strive to achieve excellence, but are also useful for any potential DeJoria customers considering making a purchase with us, whether it be diamond engagement rings, diamond eternity rings, diamond earrings, diamond pendants, diamond bracelets or diamond necklaces.
These results are automatically updated on a daily basis.
Once our clients have completed this online questionnaire, the results are collated electronically and the results are displayed below. These performance results are not only invaluable to us as a company as we strive to achieve excellence, but are also useful for any potential DeJoria customers considering making a purchase with us, whether it be diamond engagement rings, diamond eternity rings, diamond earrings, diamond pendants, diamond bracelets or diamond necklaces.
These results are automatically updated on a daily basis.
- What did you purchase from DeJoria?
- How did you hear about DeJoria?
- What was important to you when searching for your diamond jewellery?
- What was your first impression of the DeJoria website?
- What about the ease of use / access to the relevant information on the website?
- How many diamond jewellery websites did you visit during your search?
- Were all the websites you visited UK based?
- Did you visit any high street jewellers?
- What persuaded you to make your purchase with DeJoria compared to the others?
- How did you find DeJoria's general pricing compare with other sites?
- How did you find DeJoria's general pricing compare with the high street?
- Was your initial enquiry dealt with in a timely manner?
- How would you rate the quality of information you received following your enquiry?
- How was the level and quality of communication during the production process and upon dispatch?
- How was the quality of the item you purchased?
- How would you rate the presentation of your item?
- Would you recommend DeJoria to friends, family and colleagues?
1. What did you purchase from DeJoria?
| Diamond Ring | 90% |  |
| Diamond Pendant | 5% | |
| Diamond Earrings | 5% | |
| Diamond Necklace | 0% | |
| Diamond Bracelet | 0% | |
2. How did you hear about DeJoria?
| 58% | |
|
| Yahoo | 8% | |
| MSN | 0% | |
| Other search engine | 4% | |
| Newspaper feature | 0% | |
| Vogue | 4% | |
| Recommended by a friend | 4% | |
| Other | 21% | |
3. What was important to you when searching for your diamond jewellery?
| Price | 22% | |
| Quality | 31% | |
| Trust in the company | 19% | |
| Personal contact | 13% | |
| Other | 15% | |
4. What was your first impression of the DeJoria website?
| Excellent | 53% | |
| Very Good | 38% | |
| Good | 8% | |
| Average | 1% | |
| Poor | 1% | |
| Very Poor | 0% | |
5. What about the ease of use / access to the relevant information on the website?
| Excellent | 56% | |
| Very Good | 35% | |
| Good | 8% | |
| Average | 2% | |
| Poor | 0% | |
| Very Poor | 0% | |
6. How many diamond jewellery websites did you visit during your search?
| Only 1 | 5% | |
| Between 1 and 3 | 10% | |
| Between 3 and 5 | 25% | |
| Between 5 and 10 | 39% | |
| Over 10 | 20% | |
9. What persuaded you to make your purchase with DeJoria compared to the others?
| Quality of the site | 5% | |
| Personal contact from the sales representative | 14% | |
| Certified diamonds | 15% | |
| Conflict-free diamond policy | 8% | |
| Supporting documentation with your item | 12% | |
| Price | 15% | |
| All of the above | 7% | |
| Other | 23% | |
10. How did you find DeJoria's general pricing compare with other sites?
| Expensive | 0% | |
| Above Average | 9% | |
| Average / Competitive | 67% | |
| Cheaper | 17% | |
| Don't Know | 7% | |
11. How did you find DeJoria's general pricing compare with the high street?
| Expensive | 0% | |
| Above Average | 3% | |
| Average / Competitive | 9% | |
| Cheaper | 83% | |
| Don't Know | 6% | |
13. How would you rate the quality of information you received following your enquiry?
| Excellent | 70% | |
| Very Good | 23% | |
| Good | 6% | |
| Average | 0% | |
| Poor | 1% | |
| Very Poor | 0% | |
14. How was the level and quality of communication during the production process and upon dispatch?
| Excellent | 56% | |
| Very Good | 29% | |
| Good | 10% | |
| Average | 4% | |
| Poor | 0% | |
| Very Poor | 0% | |
15. How was the quality of the item you purchased?
| Excellent | 74% | |
| Very Good | 25% | |
| Good | 1% | |
| Average | 0% | |
| Poor | 0% | |
| Very Poor | 0% | |
16. How would you rate the presentation of your item?
| Excellent | 66% | |
| Very Good | 27% | |
| Good | 6% | |
| Average | 1% | |
| Poor | 1% | |
| Very Poor | 0% | |
17. Would you recommend DeJoria to friends, family and colleagues?
| Yes, definitely | 91% | |
| Yes, probably | 8% | |
| Probably not | 0% | |
| Definitely not | 0% | |
| Don't Know | 1% | |
